Industry: Technology industry focusing on artificial intelligence (AI), data analytics, and cybersecurity.
Web/UX Design | Website development, 2023
Goal: The objective of this project was to rebrand the Datametrex website by transitioning the brand color scheme from green to blue, aligning with the company’s updated identity. Additionally, I was tasked with designing a new AnalyticsGPT product page, ensuring the layout and user experience were seamless and user-friendly. This project required quick turnaround and attention to detail, resulting in a fresh and cohesive design for the brand's new direction.
App Design
UI/UX Design, 2023
Goal: The company launched a new version of their app based on a previous product and wanted a more user-friendly design that aligned with its updated brand color, transitioning from purple to blue. My task was to improve the usability and functionality of the app while incorporating the new color scheme.
Key design improvements included creating a navigation bar on the left side of the app to allow users to easily access their folder list without multiple steps. Previously, users had to click into individual projects, and if they wanted to switch projects, they had to return to the homepage, which was inefficient. The new design simplified navigation and reduced the number of clicks needed to access projects.
Additionally, I introduced a progress bar to the project creation process. Previously, users had no indication of how long it would take to complete the process, leading to confusion. The progress bar provided real-time feedback, improving the overall user experience by keeping them informed. These changes made the app more intuitive and aligned with the company’s visual branding.
Marketing Material
Social Media Graphics | Print material
